Mapping of store locations in Kungälv shows how these up until now have been concentrated to a few indvidual streets. The establishment of the Kongahälla Shopping Center and the adjacent Kungälv Travel Center along the E6 motorway means the urban centre has shifted towards west.

Several new local plans for the old city centre are under development, giving municipality and property owners an opportunity to drag the area from its somewhat obscure state. A development on the site of the biscuit factory presents an opportunity to reconnect the city with the river that is long overdue.

Located close to Gothenburg, Kungälv is an attractive place of residence. The municipality calculates a growth from 45 000 to 53 000 citizens in the period from 2018 to 2028, an increase of almost 20 percent. The force in this growth should be utilized in the best ways possible to strengthen the urban qualities of Kungälv.